Some further reflections on the place of product management, building on Zoe’s post from a couple of months ago. This time the focus is on where product managers best sit organisationally – are they essential, digital, operational or policy people? The answer, of course, is that that’s not a terribly good question – not because it doesn’t matter, but because what matters doesn’t uniquely map to single organisational structures. Indeed, the question about where product managers (or, indeed, a number of other people) belong might better be asked as a question about whether the organisational structures of the last decade are optimal for the next. In the current way of doing things, the risk of losing strategic or policy intents feels like the one to be most concerned about – but, as so often, where you stand depends heavily on where you sit.